AG Targets 'Zero Interest/No Interest' Advertising
September 16, 1996 - Washington and 11 other states today announced an agreement with four major retailers that will help clarify for consumers "Zero Interest/No Interest" advertisements.
"Big bold headlines of "Zero % Interest/No Interest" financing are very popular because they attract attention and bring shoppers into stores," said Washington Attorney General Christine Gregoire. "But, those ads have the capacity to deceive consumers if they fail to disclose the terms and conditions that apply."