Dealer Resources

The Attorney General’s Office has compiled this collection of educational resources to assist auto dealers in understanding the laws and rules relevant to advertising. The information contained in these pages is provided as a guide and should not be considered substitute for legal advice to ensure full compliance with the law.  If you have questions, we ask that you seek advice from private legal counsel or contact a representative of your industry trade association. 

Washington Advertising Rules:

• AGO Dealer Advertising Tips 
• “Advertising in a Nutshell”
• Better Business Bureau’s Code of Advertising

Oregon Advertising Rules: 

• Oregon Secretary of State’s Office Advertising Guidelines  

Idaho Advertising Rules: 

• Idaho Attorney General's Auto Advertising Guidelines 

Federal Rules and Guidelines:

• Federal Trade Commission Advertising Basics
• FTC "Big Print, Little Print What’s the Deal?"

Industry Associations

• Washington State Auto Dealers Association
  P.O. Box 58170
  Seattle, WA 98138
  Phone:  206-433-6300
  Toll Free: 800-998-WSAD (9723)
  Fax:  206-433-6301
• Washington State Independent Auto Dealers Association

  707 Auburn Way S
  Auburn WA 98002
  Phone:  253-735-0267
  Fax:  253-804-0844