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FOR IMMEDIATE RELEASE
December 16, 2008
RADIO SOUND: Grounding Airborne – McKenna announces $7 million settlement with maker of popular fizzing tablet

ANCHOR: Airborne is the top-selling product in the cold and cough aisles of major retailers. But it’s not a cold-buster, say state attorneys general. Just in time for the sniffling season, attorneys general in 32 states and the District of Columbia announced that they reached a settlement with the makers of the popular effervescent tablet.

ATTORNEY GENERAL ROB MCKENNA: AIRBORNE [11 SECONDS]

“Truth in advertising is nothing to sneeze at, which is why we brought this lawsuit. Airborne landed itself in hot water by marketing itself as a cold prevention remedy, claims that have since been disproven.”

ASSISTANT ATTORNEY GENERAL BOB LIPSON: AIRBORNE [7 SECONDS]

“Unfortunately, there's no cure for the common cold. Not chicken soup. Not orange juice. Not fizzy tablets.”

ANCHOR: Washington will receive about $150,000 from the $7 million settlement, which resolves allegations that the company and its owners made claims that weren’t substantiated by reliable and competent scientific evidence.


For more information, click here to read today’s news release and access court documents.

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Media Contact: Kristin Alexander, Media Relations Manager – Seattle, (206) 464-6432

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